1The Challenge
What was the challenge?
Siemens Healthineers brought together 400 participants for a large-group offsite in Udaipur. With 40 teams and a 2-hour activity window, the scale alone presented a formidable logistical challenge. But the real brief was more ambitious: Siemens Healthineers wanted an experience that would resonate with the company's core identity as a healthcare technology company — an experience that would connect participants emotionally to the patient impact that underpins their daily work.
The event theme was "Accelerate" — reflecting Siemens Healthineers' strategic ambition to speed up delivery of healthcare innovation to patients globally. The activity needed to embody that theme: acceleration of social impact, acceleration of human connection, and acceleration of team cohesion across a 400-person group spanning multiple business units, geographies, and seniority levels.
2Our Solution
What solution did we design?
The Thought Bulb designed a Victory Wheels programme at a scale never previously delivered in Udaipur: 400 participants, 40 teams, 40 wheelchairs — each to be assembled, personalised, and donated to NGO recipients in a surprise reveal format.
The Victory Wheels format was chosen for three specific reasons:
- Healthcare resonance: For a company whose stated mission is "Pioneering healthcare for everyone, everywhere," assembling wheelchairs for NGO recipients was not just a team activity — it was a direct, tangible expression of the same values participants work to advance professionally. The programme made the company's purpose visceral and personal.
- Scale capability: Victory Wheels is one of the few CSR team building activities that can be deployed meaningfully at 400 participants simultaneously — 40 parallel assembly stations, each with a complete team, creating simultaneous high engagement across the entire group.
- Surprise reveal: The format conceals the final beneficiary context until the last moment. The reveal of NGO recipients arriving to receive the wheelchairs transforms the activity's emotional register at the moment of handover.
3How We Did It
How was the programme delivered?
The programme was delivered on a hotel lawn in Udaipur — an open-air setting that provided the physical space to accommodate 40 simultaneous assembly stations while allowing the final reveal to be visible to all 400 participants simultaneously.
The Thought Bulb's operations team completed a 2-day advance setup: 40 wheelchair component kits were arranged on individual tables across the lawn in a precise formation, allowing The Thought Bulb's facilitation team of 12 to manage the full 400-person group efficiently during the activity.
The 400 participants were assigned to 40 teams of 10 before the programme began. Each team received their wheelchair components, assembly instructions, and a set of decoration materials — ribbons, stickers, and Siemens Healthineers-branded elements — with which to personalise their completed wheelchair before handover.
Assembly and decoration ran for 90 minutes, with teams progressing at varying speeds and the facilitation team managing quality checks on each completed wheelchair. The final 30 minutes were reserved for the handover ceremony — NGO representatives brought forward wheelchair recipients, many of whom were seeing the final product of the participants' work for the first time.
The "Accelerate" theme was woven through the facilitation script — each assembly checkpoint was framed as "accelerating access" and the decoration phase encouraged teams to personalise their wheelchair with a message to its recipient, deepening emotional investment in the handover moment.
4Key Outcomes
What were the results?
400 participants. 40 wheelchairs. 2 hours. The numbers are striking, but the impact went far beyond logistics: the Victory Wheels programme for Siemens Healthineers became one of the most emotionally memorable events The Thought Bulb has delivered at large scale.
- 40 wheelchairs donated to local Udaipur NGOs — a tangible, lasting social impact output from a 2-hour team event.
- 400 participants, simultaneous engagement — the programme achieved full-group engagement throughout the 2-hour window with no passive observers, a rare outcome at this scale.
- Healthcare resonance confirmed: Post-event surveys showed 94% of participants cited the programme's connection to Siemens Healthineers' healthcare mission as a key reason the activity felt meaningful rather than generic.
- Surprise reveal moment: The handover ceremony was described by Siemens Healthineers' HR leadership as "the most powerful 10 minutes we've ever experienced in a company event" — the simultaneous reveal to 400 people of what their assembled wheelchairs meant to recipients created a genuine, company-wide shared emotional moment.
- Theme alignment: Participant feedback specifically cited the "Accelerate" theme execution as "exactly right" — the programme felt like a natural embodiment of the company's strategic identity rather than an external activity bolted onto a corporate theme.
- Scale with intimacy: Despite the 400-person scale, the 10-person team structure ensured every participant experienced the programme as an intimate team challenge — large in impact, personal in experience.
