1The Challenge
What was the challenge?
Amdocs brought its innovation team — 50 people — together for a session designed to get them collaborating, creating, and connecting in a way their day-to-day doesn't always allow. As a first-time engagement with The Thought Bulb, the programme also carried the quiet weight of a first impression: it needed to land well with a group whose entire remit is generating and shipping new ideas, and who would instinctively judge a "creativity" activity by a high bar.
That audience is the interesting part. An innovation team is, by definition, a room of people comfortable with ideas — which makes them a rewarding group to give a genuine creative challenge to, and a tough one to fob off with something shallow. The session needed enough creative substance to engage people who innovate for a living, while still working as a fun, energising break that brought a large group together.
2Our Solution
What solution did we design?
The Snap Story Challenge is built around exactly the skill an innovation team lives by: taking a spark of an idea and rapidly turning it into a finished, communicable story. Teams create a visual narrative under time pressure — conceiving a concept, shaping it into a sequence, and bringing it to life as a shareable "snap story," all within a tight window.
For this group, the fit is natural. The challenge rewards the same instincts that innovation work demands — quick ideation, building on each other's contributions, making creative decisions fast, and landing a clear idea rather than an over-worked one. It compresses the whole arc from blank page to finished piece into a single energetic burst, which is both genuinely fun and quietly recognisable to people who do a version of that every day. And because it splits a large group into small creative teams, all 50 participants are hands-on throughout, with nobody spectating.
Beneath the creativity, the challenge draws out collaboration and communication — teams have to align on a story quickly and divide the work to finish in time — giving the session real substance to anchor the debrief.
3How We Did It
How was the programme delivered?
The 50 participants were divided into small teams and briefed on their mission: create an original snap story from scratch, working against the clock. Teams moved through concept, sequence, and execution, negotiating creative direction and dividing responsibilities as they went — the fast, collaborative rhythm that keeps a large group fully engaged.
Facilitators worked the room throughout, keeping the energy high and guiding teams through the creative process, then anchored a debrief connecting the experience back to how the team collaborates and communicates day to day — how quickly a group can align on an idea, and how the strongest stories came from teams that built on every voice rather than a single one. As a first programme for a new client, the session was delivered to a high standard throughout, aimed at making a strong first impression with Amdocs.
4Key Outcomes
What were the results?
The Snap Story Challenge gave Amdocs' innovation team a fast, creative, hands-on experience that mirrored the very work they do — turning ideas into finished stories under time pressure. All 50 participants were fully involved, collaborating in small teams to create something from nothing.
As a first engagement with a new client, the session set out to make a strong impression — bringing a large team together through creativity, collaboration, and a shared burst of storytelling.