1The Challenge
What was the challenge?
KPMG brought 120 people to Jaipur for an afternoon that needed to work on several levels at once: a genuine adventure through the city, an authentic taste of Rajasthani culture, and — distinctively — a social-impact component woven into the experience rather than bolted on at the end.
That last requirement is the interesting one. CSR activities at corporate events usually sit apart from the fun: an hour set aside, a photo taken, everyone moves on. KPMG wanted the giving-back element to be part of the race itself. Which raises a design problem — a meaningful contribution takes care and time, while a city race runs on momentum and a clock. Making both work in the same four-hour window, across 120 people covering multiple sites in a live city, is not straightforward.
As returning participants, the group also needed the day to feel fresh rather than familiar.
2Our Solution
What solution did we design?
The Rajasthan City Race sent teams across Jaipur's landmarks — Bapu Bazaar, Hawa Mahal, Jantar Mantar, Albert Hall, and Patrika Gate — with five hands-on local experiences threaded through the route: Jaipur blue pottery, the city's signature craft; block printing alongside local artisans; local shopping at the bazaar, navigating the real thing rather than a staged version; a Ghoomar dance performance, Rajasthan's iconic folk dance; and kachori and ghewar tasting, the sweets the city is known for.
The design decision that defines this programme is the NGO checkpoint. Rather than treating social impact as a separate agenda item, it was built in as a race station: teams stopped to assemble wheelchairs — twelve in total — which were then donated through NGO partners coordinated end-to-end by The Thought Bulb.
Placing it inside the race changes its character entirely. The wheelchairs weren't a symbolic gesture at a closing ceremony; they were something teams built with their own hands, mid-competition, with the clock running — and they left the day as functioning mobility aids for people who needed them. For KPMG's participants, the contrast between a fast, fun, competitive afternoon and a checkpoint where the output actually mattered gave the race an emotional register that a pure treasure hunt doesn't have.
The race ran in combination with Victory Wheels, tying the wheelchair build into the wider format.
3How We Did It
How was the programme delivered?
The four-hour intervention ran from 2:00 to 6:30 pm, closing the race itself at 5:45. It opened with a welcome teaming activity and a safety briefing — essential for a group of 120 moving through public spaces across a live city — before teams set out on the Jaipur City Race.
Teams navigated between the designated landmarks, completing challenges and working through the five local experiences en route, with the NGO wheelchair-assembly station built into the sequence. A facilitation team of at least four coordinated the race across multiple sites, keeping 120 people paced, safe, and on schedule, and managing the practical realities of running challenge stations in busy public locations. NGO coordination — arranging the partnership and the onward donation of the twelve assembled wheelchairs — was handled entirely by The Thought Bulb.
The day closed back at the venue with a winner announcement and an experience-sharing session, where teams reflected on the race and, in particular, on the checkpoint that produced something real.
4Key Outcomes
What were the results?
The Rajasthan City Race gave KPMG's team a fast, culturally rich afternoon across Jaipur — and, at one checkpoint, twelve assembled wheelchairs that went on to NGO partners. By building the social contribution into the route rather than appending it to the agenda, the day made giving back part of the experience rather than an interlude in it.
For a returning group who had seen team-building before, the combination of genuine cultural immersion, competitive energy, and a tangible social outcome made for an afternoon in the Pink City that delivered on every count.